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As the ways in which we communicate with another and experience the world around us develop, so does the terminology we use when referring to the methods we employ when doing so. And as businesses, it becomes important to interact with customers using the platforms where they are present and which they prefer. The challenge… …
The Oxford Dictionary defines the prefix “omni” as meaning “in all ways or places” and if you were wondering what omni channel communication means, that fact will help you to understand the term. Think of all the ways or places where your customers may reach out to contact you – or attempt to do so. … …
Just when you thought you had a handle on all the marketing terminology and ideas, you come across “omnichannel” marketing. What is it? Should you be doing it? How does it affect your marketing strategy? Relax! It’s not as hard as it sounds! Let’s unpack this idea and see how you can use it to… …
It’s a brave new world with information and communication at our fingertips. Anything you want to know should only be a click away. But is it? Most of us will identify with the frustration that occurs when it isn’t. On the other side of the coin, businesses are eager to share information. They want people… …