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Still getting settled into the business of becoming an actor and landing your first roles? Where do casting directors fit into the picture? Here’s how it usually works. You make sure that you have an impactful headshot. You make a reel that showcases your acting abilities. You work to get an agent interested enough in… …
Your headshot is your first shot at grabbing an agent or casting director’s attention. After that, it’s up to you to deliver the goods in auditions. But without that impactful headshot, you won’t get a foot in the door, So, that headshot’s importance can’t be overemphasised. Hoping to get yours from the best? We take… …
There are so many buzzwords with little meaning doing the rounds these days, but “customer loyalty” isn’t among them. It’s a concept that goes back for centuries, and its benefits are very real indeed. So, what is customer loyalty, and why would you want to prioritise it? Customer loyalty means that people will keep buying… …
On the surface, the difference between inbound and outbound call centres is straightforward, but their work requires slightly differing skill sets. Simply put, inbound call centres receive customer calls and are customer-service oriented. Outbound call centres, on the other hand, call clients and prospective clients, usually (but not always) with the aim of making sales. … …
Communicating with customers is something we all do. Whether it’s emails, instant messaging, calls, or advertising, what we say to our customers will draw them in, leave them feeling neutral, or alienate them. Hoping to take the high road to communications excellence? It can be a tricky balance. For example, those newsletters you send out… …
Whether we’ve tried it ourselves or not, we’ve all encountered businesses that offer live chat at one point or another. So, what is live chat meant to do? The simple answer is that when businesses offer live chat, customers can use it to help them get instant answers to their questions. So far, it seems… …
No matter how good your business is and how hard you try to keep them all happy, there will be times when your customers get angry. Whether or not their anger is justified, they represent an opportunity rather than a threat. But to realise the opportunity for improvement that they represent, you first need to… …
Most businesses would like to say they are customer-centric. But what is customer centricity and what does it really mean? Customer centricity means placing your customers at the core of your business. While this might sound sensible, few businesses really do it. In practice, they often see their special expertise as being “core” with customers… …
With advances in AI grabbing headlines and promising to take over routine tasks, many businesses are hoping that their customer service needs will be substantially reduced. In this article, we’ll take a closer look at AI in customer service – its current capabilities, limitations, and how your customers feel about being helped by an AI… …
As an actor or aspiring actor, you know that there’s much more to your art than simply “looking the part.” Casting directors know it too, so they’ll want to see your showreel. And, if you’re hoping to get a good agent, they’ll be interested in your showreel too. So what is a showreel, how should… …