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Lifecycle Management

Lifecycle Management

RSVP is highly adept at creating outbound campaigns that manage and sustain the full customer lifecycle, from initial acquisition, through to welcome campaigns, lapse prevention, upsell, cancellation saves and full reactivation activity.

We support numerous clients reliant on subscription-based models, working across sectors including FMCG, publishing and membership services. With over 14 years of lifecycle management support, we are experienced at identifying the key levers that extend and sustain customer activity with your company. Whilst the acquisition of new customers will always play a key role in the growth of a business, smart investment in customer retention is usually a far more cost-effective way to guarantee continued growth. If you need support in understanding customer behaviour, and need to add to their lifetime value, then RSVP is well-placed to assist you.