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Subscription-based business models have become the new normal for businesses selling software and online services like streaming. The consumer pays a recurring fee in order to continue using the service or software. However, subscriptions can also apply to physical products, and have done so for many decades. For example, you can subscribe to a daily… …
There are many facets to credit control. While most businesses would prefer their customers to pay for their purchases on or before delivery, extending credit to certain customers can mean more sales. At the same time, you want to know that the people you’re offering credit facilities to are likely to pay their debts, and… …
Online shopping has become the norm, and this has created new opportunities for businesses that want to take the world by storm. Even quite small businesses can find themselves dispatching goods to distant countries and finding ecommerce fame through their marketing efforts. But just having an online presence or store isn’t enough. Ecommerce marketing begins… …
What is conversion rate in ecommerce? When you’re selling your products online, your ecommerce conversion rate indicates just how many of the people who visited your site went ahead and made a purchase. The simplest method to calculate conversion rate in ecommerce is to express it as a percentage. So, the number of people who… …
Selling your product is great! But it’s not where your interaction with clients should end. If customers have issues with using your product, are still exploring its functionality, or don’t know how to get the best out of it, your sales task is far from done. After all, getting a customer is one thing, and… …
Knowledge is power. Data isn’t yet knowledge, but it provides the evidence you need to acquire knowledge. Thus, acquiring data is only the beginning. Once you have it, it needs to be sorted and processed so that you can draw meaningful conclusions from it. Effective data management can give you valuable insights into buyer behaviour,… …