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RSVP provides inbound and outbound lead generation services for Viking River Cruises. In particular we conduct a follow up call service once customers requested a company brochure. We also provide consultation on campaign development and strategy.

The Client

Viking River Cruises operates the world’s largest and leading fleet of deluxe vessels built specifically for river travel. With its fleet plying the waterways of Europe, Russia, Ukraine and China, Viking has welcomed more than half a million people on magical, enlightening journeys through these exciting places. Viking ships are Scandinavian in design, with open, airy interiors by famed Norwegian maritime architects Yran & Storbraaten. Guests enjoy all the amenities they might expect in a fine hotel, plus expansive, panoramic views throughout. On every Viking itinerary, our expert Programme Directors provide background, context and regional perspective. Demonstrations, lectures and workshops supplement on-shore exploration. And now, we take you to a wider range of destinations than ever before—which means more cultural traditions, cuisines and wines, games, music and dances to experience and enjoy. This adds up to a personalized, in-depth experience wherever you travel with Viking.They have consistently placed high on competitive rankings like Condé Nast Traveler's Gold List, Reader's Choice and Best Small Ships awards; and Travel + Leisure's World's Best; they have also been honored by prestigious international organizations like the World Travel Awards. Meanwhile, travel agents have recognized them with awards including TravelAge West's Best Line for River Cruising and Travel Weekly's #1 River Cruise Line. And Viking is featured in National Geographic's The 10 Best of Everything.

Services Provided

RSVP provides inbound and outbound lead generations services for Viking River Cruises. In particular we undertake follow up calls after customers requested a brochure online. Viking River Cruises recently expanded their ship numbers quite dramatically and used RSVP to help them fill the extra places.

The job of the agent is to build a relationship with the customer and to answer questions they may have. They are required to fully inform the customer where necessary and make recommendations on particular cruises that may be of suit to their needs. Once relevant information is established and the customer expresses specific interest in a specific cruise, the RSVP agent will then pass that through to the Viking in-house team as a hot lead for them to secure the booking.

In order to do this effectively, the agent must have intimate knowledge of the cruises, service and ships as well as have the ability to engage with a very specific demographic.


RSVP were able to have a significant impact on sales as well as the customer relationship with their best year of sales ever. It was clear that a proactive way of engaging with customers who had expressed interest was far more effective and profitable than waiting for customers to book.

Aaron, RSVP Campaign Manager

“Working on Viking was a joy. They clearly know a thing or two about top class service, and it was a pleasure to be able to communicate this to their customers.”

- Aaron, RSVP, Campaign Manager

viking river cruise

“Fantastic rapport with the customers! Really impressed with your teams knowledge of the ships and how they’re speaking to our customers. They make us sound great so well done to them”

- Laurent, Viking River Cruises