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Selling and the sales process have earned an undeservedly bad name. When selling isn’t done with sensitivity and customer satisfaction as its ultimate goal, it’s easy to see why this happened. And with many sales reps earning much of their remuneration through commissions, the temptation to push the sale no matter what is great. It’s… …
Running a sales department is hard work and finding the right personnel to do the job isn’t as easy as it may seem on the surface. If you decide to use a company that’s dedicated to sales and selling to handle all or part of the sales process on your behalf, you’ve outsourced sales. While… …
If you’re running an e-commerce business, or are advertising online, you’ll naturally want a good proportion of your visitors to become customers. Your sales conversion rate is the percentage of people who viewed your offer online and then went ahead with a purchase. So, what is a good sales conversion rate? Most authorities agree that… …
Is your sales team putting its best foot forward in order to make sales for your company? There’s more to the art of selling than simply being there to have a few words with your customers. And when you’re selling remotely, your salespeople will need some very sharp sales skills if they’re to succeed. Your… …
Knowing where sales already come from, and finding opportunities to grow sales, is something every business should be doing. Do you know how your business performs in inbound vs outbound sales? Do you have strategies to corner even more of the market? Finding out where you’re doing well – and where there’s room for improvement… …
Your business has been spreading its net, and you’ve generated a lot of leads. These are people who have shown at least some interest in what you do. However, being interested and being ready to buy aren’t the same things. If only a quarter of your leads are genuine sales prospects, then targeting your whole… …
Everybody wants sales and everyone loves a hot lead. A lead, of course, is a potential customer. And lead generation encompasses all the activities you use to generate a list of leads that could become customers. It’s a worthwhile exercise if you get it right. Although you may only win over a relatively small percentage… …
Looking for a really simple outbound sales meaning? We’ve got it. Inbound sales occur when a prospective client contacts you and you sell your product or service. Outbound sales occur when your representatives contact prospective clients and tell them about your offers, concluding with that all-important sale that clinches the deal. Outbound selling occurs through… …