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There are so many buzzwords with little meaning doing the rounds these days, but “customer loyalty” isn’t among them. It’s a concept that goes back for centuries, and its benefits are very real indeed. So, what is customer loyalty, and why would you want to prioritise it? Customer loyalty means that people will keep buying… …
What is customer lifetime value? Once you have converted a prospect and gained a customer, they will either keep buying from you whenever they need your products or services, or move on. If you only make that one sale, that’s the lifetime value of that customer. But if they return month after month or year… …
You can see how your customers behave when they buy goods or services from you, but do you know what they’re thinking and feeling? Customer behaviour is the product of emotional and mental triggers that influence purchasing decisions – including deciding not to make a purchase. If you can truly understand these triggers, it places… …
You’ve probably heard of upselling, and you may have heard the word used in a negative context. But that’s only because there have been companies who didn’t use it in the way they should have. The truth is that upselling, meaning upselling done correctly, can benefit both you and your customers. In this article, we’ll… …
Customer acquisition, or getting new customers, is something every business wants to do. Even when you have a loyal customer base, there’ll always be some degree of “churn,” customers that stop buying from you for one reason or another. Whether you have an established business or are just starting out, your ability to acquire new… …
What is customer retention? As the name suggests, it refers to your business’s ability to keep its customers. But behind this simplistic definition lies a wealth of food for thought. There are customer retention metrics to see how you’re doing, and there’s your need for a clear and consistent customer retention strategy to consider. A… …
Marketing can be an expensive business. But here’s the good news: it’s not how much you can spend on marketing that determines results – it’s what you do with it. The most important factor that determines how successful you will be, is undoubtedly how you target your market and how you tailor your message to… …
Everyone wants loyal customers: the kind that associates your brand with a specific product or service and is unlikely to switch to a competing offering. At the very least, you want to make a sale, and if you can make several sales off the back of one conversion, all the better. But before you can… …