Customer Retention & Subscription Renewal
In a climate where customer loyalty has diminished and even your Great-Granny is on the Internet checking out the best deals, the emphasis on customer retention has never been so important.
The average business loses around 20% of their customers annually simply by failing to attend to customer relationships and the effects of this on your company’s long term profit and growth should not be underestimated. Also, the cost of re-engaging existing, dormant customers is far preferable to the cost of winning new custom from scratch. Your customers have already bought in to your brand – all they may need is a nudge to reconnect. A personal call bringing to their attention one of your fabulous new offers is often all they need to get excited again about being your customer. Then, as your dormant customers are awakened and made to feel special again, your customer base is likely to increase naturally at no cost to you - such is the power of personal recommendation.
Our management team are always looking for ways to maximise your customer retention. We can set up a social networking team to jump on disgruntled tweets and turn them into positive experiences, or promote offers to engage new and existing customers with your brand. We can design surveys to make sure you’re connecting with your customers in the most effective way. Whether it is incentivised subscription renewals for insurance, magazines or financial services, or customer service calls to ensure a company’s customer base is still happy, RSVP can run a campaign to maximise your retention prospects and keep the smile on your customers’ faces.
At RSVP, we love making people happy and giving them the best customer service experience possible. That’s why many of our clients have been with us for such a long time – we share the same desire to retain and satisfy their customers. We want to make you happy, and one very good way of achieving that is by making your customers happy to remain with you.
“The best way to cheer yourself up is to try to cheer somebody else up.”
- Mark Twain
