The International Bank

THE CLIENT 

With over 300 years of history and expertise in banking, this client operates in over 50 countries and employs 147,500 people. Moving, lending, investing and protecting money for customers and clients worldwide, they are one of the most recognised names in banking today.

THE CHALLENGE

This client came to us for help with a balance transfer promotion they were offering people with outstanding credit card balances with other financial companies. We were tasked with moving these prospects to a credit card with preferential rate operated by this client.

Challenges included facing fiercely competitive rates from rival financial companies and strict adherence to FSA regulations.

THE SOLUTION

Building rapport with a prospect was key to making the transfer on these calls and the empathetic, charismatic nature of RSVP agents was ideal for this task.  

Our agents immersed themselves in the brand values of the client and developed a full understanding of the benefits of the product in order to sell these in a way that connected most deeply with the prospect’s needs. Once a transfer was agreed, a real time confirmation was immediately sent to our client to close the deal. 

To comply with FSA regulations, all the work was undertaken in an enclosed, secure part of our offices, with stringent security checks in place to ensure all related information remained highly confidential.